Why don't more people identify as feminists? Especially when they hold feminist beliefs?

According to a new study at the Huffington Post (with YouGov) there is a major disparity between people that believe in equality “between the sexes” and identify as feminist. The study found that only 20% of Americans identify as feminist whereas 82% believe that “men and women should be social, political, and economic equals.” Equality between men and women is the most commonly accepted, mainstream definition of feminism. It’s not the only one — and certainly not the one that we adhere to at Feministing (as it relies too wholeheartedly on the gender binary and ignores all the other forms of difference we think are as important as gender oppression) — but it is what most people understand feminism to be about...

Read more at Feministing.